It's actually nothing new: the presence of companies in social media enables active contact with customers, interested parties and sought-after specialists "non-stop"! But who is supposed to take care of this when business is "booming"? What happens when the "shitstorm" hits Facebook? And is it even worth the effort of creating content and constantly updating the accounts? After all, you have already invested in a website to attract customers from the Internet!

Entrepreneurs and social media experts with different experiences and points of view discuss the sense or nonsense of activities by craft businesses in social media.