Apprenticeships and skilled trades positions in the construction industry and skilled trades often remain vacant. Companies are running out of young talent. Do young people not see a future in a solid skilled trade? Is it due to misconceptions about how tradespeople work today? Or are companies simply not managing to present themselves attractively to young people? 
In this interview, a young craftswoman who successfully promotes her craft as an influencer on social media under the name die.tischlerin talks about how she and her community see the problem.  She talks about which messages are interesting and important for young people and how entrepreneurs can use modern training and job opportunities to find and retain the young talent that will ultimately ensure the contin ...