"Do I need an image film?", "Should I still place analog job advertisements?", "Do I have to use job portals such as 'Monster' or 'Indeed'?" and "What about digital channels such as websites or social media?". All of these questions are justified. But each of them in isolation will not help your trade business. Successful employee recruitment today requires a comprehensive and cross-channel strategy and must start on the inside, with the attractiveness of your business. In this interview, you will find out how you can successfully attract employees to your business even in these challenging times.