Power interview: Attracting trainees with social media? Here's how!

Many young people use social media not only in their free time, but also for activities at school and ultimately also to find their bearings for the future - for example in their career or to find an apprenticeship.

Description

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Speaker

south_east

When & Where

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Thu, 21.03.2024, 11:00 – 11:30

place

Hall 7.206

Details

Format: Interview

Language: German

Description

Many young people use social media not only in their free time, but also for activities at school and ultimately also to find their way in the future - for example in their career or to find an apprenticeship. According to a study by the Competence Center for Securing Skilled Workers (KOFA), the platforms Instagram and YouTube play the biggest role here with a combined share of almost 44%. TikTok follows with 5.6% and rounds up the result to almost half of the respondents. But how should companies go about recruiting trainees on social media? Find out in this expert discussion! ... read more