Many young people use social media not only in their free time, but also for activities at school and ultimately also to find their way in the future - for example in their career or to find an apprenticeship. According to a study by the Competence Center for Securing Skilled Workers (KOFA), the platforms Instagram and YouTube play the biggest role here with a combined share of almost 44%. TikTok follows with 5.6% and rounds up the result to almost half of the respondents. But how should companies go about recruiting trainees on social media? Find out in this expert discussion!