- 02/12/2026
- Experts Know-how
Customers want 24/7 service: online appointment booking generates more revenue!
How much time do you spend organising appointments every day? Valuable working time is lost between phone calls, email ping-pong and juggling different calendars. And what happens when an appointment is postponed or a customer forgets it altogether? In our digital world, flexibility, speed and accuracy are expected. This means that the complicated manual process of arranging and organising appointments quickly becomes a hindrance.
Written by Heiko Fischer
Online appointment booking: automation from enquiry to order
Online appointment booking systems are very simple: you define your available time slots and the services that can be booked in the software. Customers access this live calendar via your website or social media presence and book their desired appointment – 24 hours a day, seven days a week.
Depending on the range of functions and personal settings, these systems can automatically send confirmations to all relevant persons, enter the appointment in personal calendars and remind customers in good time – for example, by text message or email. Communication thus becomes a self-runner and revenue generator, while you concentrate on your core business.
Selection tips
When selecting an online appointment tool, pay attention to the following points:
- User-friendliness: The booking process for the customer should not involve more than three clicks.
- Synchronisation: The tool must be able to synchronise seamlessly with existing personal calendars such as Google or Outlook to avoid double bookings.
- Payment function: A deposit or payment function increases commitment and minimises cancellations.
- Data protection (GDPR): Verifiable legal compliance in the handling of collected customer data is essential in accordance with European standards for storage and processing.
More directly applicable expert tips and practical knowledge on this topic can be found in the Future Room (Zukunftsraum) at FENSTERBAU FRONTALE + HOLZ-HANDWERK from 24 to 27 March 2026 in Nuremberg! Here you will find innovative solutions, digital tools, trends and fresh ideas, live demonstrations, exciting presentations, lively expert interviews and a fully digitalised craft office to try out for yourself!
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