Learn how to successfully integrate customer-oriented new products into your own range of services—based on current innovations, developments, and observations in and around the window manufacturing industry. Against the backdrop of economic and social changes and a continuing increase in the proportion of renovation projects, Klaus Frohmader shows you the foundations you need to lay for genuine “added value sales.”
You will receive practical ideas on how to develop products and services with tangible customer benefits and promote a sustainable culture of innovation in your company in order to ensure long-term competitiveness and sustainability.
From strategic orientation and marketing to the right leadership mindset, all relevant success factors for innovativ ...