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In the context of digitalisation, the craft sector should also redefine value creation

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Labour, raw materials and capital were traditionally considered the most important factors in value creation. Today – and this applies to all companies – the factors data and knowledge as well as their digital networking and communication are added. Digitalisation ensures that value creation becomes a dynamic process. This allows your company to adapt quickly to changing conditions and customer requirements.

If you want to turn the digitalisation of your craft business into a success story, you should not primarily make technology the driver. Rather, it is about innovation and its consistent development. Technology enables the operational part of digitisation in the next step.

Understanding value creation as a booster

Take, for example, the digital evolution of relationships with your business partners and customers. Through digitally supported business processes and through the way you plan, create, market and "roll out" your products and services digitally in the future, you can redefine the term value creation for yourself.

If you digitally share market and industry knowledge with partners and customers in a purpose-driven way, you can expand your company's value chain and thus gain an additional success factor. In such interest-driven and dynamic digital value creation networks, communication and exchange of knowledge and data will function quickly and easily – also automated, depending on the requirements. Work is thus increasingly shared and distributed for the benefit of the network participants.

Optimise digital added value

By digitally networking individual steps of your company's value chain, you can, for example, optimise finishing and further processing processes and related logistics chains. This leads to accelerated production and reduces time disruptions.  On a small scale, this includes, for example, the sharing of expensive machines such as 3D printers via the internet or, on a large scale, comprehensive digital cooperation in construction along the lines of Building Information Modelling (BIM).

Last but not least, the consistent digitalisation of knowledge also allows specific customer needs to be more finely resolved and fulfilled more precisely through supplementary (digital) services. In this way, you can implement innovative products and services based on digitalisation, such as digital remote maintenance of facilities or simply an appointment booking tool on your website, into your value creation.

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