From the post-World War II era, “Made in Italy” has confirmed itself as a label granting fine quality, authenticity and a sense of style internationally raised. A growing number of entrepreneurs managed through the decades to create a brand of high value all over the world, mixing the iconic Italian aesthetics with technology and innovation. The worth of the “Made in Italy” has granted many products prosperity in the markets, as it secured the solidity of the national economy.
Story of made in Italy
Historically “Made in Italy” was an English expression used by Italian manufacturers, especially from the 1980s onwards, as part of a process re-evaluation and defense of the Italianity product, in order to counter the falsification of the Italian artisan and industrial production, especially in the four traditional sectors of fashion, food, furniture and mechanics (cars, design and design, industrial machinery and ships), also known as: