Starpur, founded in May 1993, is an industrial company specializing in the design, manufacture and marketing of aluminium/wood profiles and doors and windows. Continuous research & development allows the company to respond promptly to market changes and the customer's needs. The creation of products with enhanced thermal and acoustic characteristics, refined Italian design, and a high level of safety, comfort and long life is the cornerstone of the Starpur project. Product and process innovation and efficiency research are the guidelines that the company designers use as the basis for the creation and development of doors and windows as well as their related components. Starpur offers a complete range of products that is continuously updated through ongoing design that, over the years, has led to the creation of approximately 180 profiles, as well as the accessories and fittings needed for assembly. All systems and components are covered by patents owned by the company. The company continues to invest in technology and human resources in order to respond with flexibility to the various needs of both the Italian and foreign market, and to guarantee attentive service to our partners. This is made possible by a team of technicians who support the customer, considering the territory involved and analyzing the specific needs.
2. Top and corporate management
Antonio Comitino is Sole Administrator of the company and the head of Design and Research & Development. In the window and door sector since 1982, he patented his own system of a synergistic
aluminium and wood combination. Along this path he developed the "Starwood" system and created Starpur. The other company functions - production, administration and commercial - are also entrusted to people with a great deal of experience in the sector.
3. The Starwood products
The "Starwood" system combines aluminium with wood in order to highlight the qualities of the two materials: aluminium, with its increased mechanical resistance and inalterability by atmospheric agents, on the outside and on the inside, wood with its high aesthetic value and its warmth. The use of aluminium as the backbone structure and wood with its decorative function means that the intrinsic limitations in fixtures made only out of aluminium or only out of wood are overcome and, in fact, maintenance costs are avoided for an extremely long time. This idea resulted in a product that creates a perfect synergy between functionality and design. Also, fixtures assembled in this manner have higher thermal and acoustic insulation. Their versatility makes them suitable for various environments and interior architectures.
The product's essential characteristics are:
- aluminium structure;
- decorative wood;
- nylon coupling spacers (Starpur patent);
- perimeter hardware.
The aluminium exterior, which is the backbone of the structure, is square and/or rounded bringing to mind wooden window frames and eliminating the metal effect. The wood has a primarily aesthetic function and a design that follows the market trends and the needs of the customer. There are various finishes and woods available: natural cherry, American oak, ash, maple, etc. The optimization of the aluminium and wood coupling is guaranteed by nylon components that are patented, with utility patents, which guarantee that there is no contact between the two materials in order
to respect the different coefficients of expansion. Peripheral hardware is applied to all systems with various points of closure in order to guarantee greater safety, security and reliability.
The company makes standard and special types - sliding, lifting and arches-. These are especially intended for foreign markets that need solutions adapted to their particular climate and various construction methods. Due to its quality, design and technological characteristics, the aluminium-wood frame is found in the high end of the sector and, in this stage of market development, is intended for a medium/high consumer target. Quality is also guaranteed by the company's Environmental and Quality certifications - ISO 9000 and 14000 - and the product's CE and UNI markings.
4. Pricing system
Product prices were determined based on the industrial and commercial costs incurred by Starpur, and in relation to the terms offered by competitors in the intended market. Starpur sells both finished and semi-finished products, or aluminium and wood profiles, plastic accessories and components, ready for cutting and assembly.
5. Business policy
Starpur's chosen marketing method is to sell to window manufacturers, retailers and installers. It can now claim 25% of its customers in foreign markets, among which are the Mediterranean countries: Israel, United Arab Emirates, Lebanon and Turkey, followed by Russia, France and Vietnam. The policy for entering foreign markets is aimed at acquiring shares of the market in various countries by creating partnerships with local retailers. Starpur believes that the ideal partner, in terms of foreign markets, can be identified in a centre for the production of aluminium fixtures, equipped with a technical structure that is capable of communicating with the corporate structure, in order to make the Starwood product compatible with the specific requests of the export market. The structure must also have an in-depth knowledge of its market, with special marketing skills to be able to guarantee the development and penetration of the Starwood product, consequently creating profitable business conditions. In short, the partner should be knowledgeable of the quality of the Starwood product as well as Starpur's ability to design specific products, responding to the contact's needs; as previously stated, it is a prerequisite for creating a solid partnership. The company has already created a production centre in the Arab Emirates in a joint venture with a resident partner; it is also present in other countries with consolidated relationships. The formation of collaborators and customers is a basic element of the business policy; this aspect has become even more necessary for company growth following the introduction of increasingly strict regulations that require a close relationship with the various partners. The precise goal of the stated business policy is the creation and consolidation of a network of qualified partners.