Resistance is not useless
Since early 2015 Roto has been launching a burglary protection campaign based on Roto Quadro Safe, which directly targets end users. Registered fabricators and distributors receive a direct benefit from the accompanying advertising measures to promote customer acquisition.
This year’s topics also include noteworthy marketing measures introduced by individual window fabricators. In Nuremberg, Roto will show how customers have used our practical burglary protection windows campaign in order to approach homeowners and builders. And, because the practical examples displayed by Roto entice people to become active themselves, Roto is offering interested parties the opportunity to register at the exhibition as a ‘Roto Quadro Safe’ partner. This will allow you to reach customers that are mobilised by our campaign. This is also confirmed by the initiative's expansion to Austria, which commenced at the start of 2016.
- Increased burglary-resistance
- Drilling into the espagnolette, sliding open, unlocking of the hardware and with this, opening of the window is prevented
- Reinforce perception of end-customers that windows and balcony doors are safety factors and marketing support